Key Highlights
Impression Surge
CPM Savings
Sales Growth
Overview
AshwaMag partnered with Brave Moon with one intention: to show up in the ears and lives of the people who needed them most. Through a fully managed podcast advertising strategy, we blended smart targeting, meaningful placements, and ongoing optimization to grow their reach, drive higher-quality traffic, and support real conversion lift.
What followed was a campaign that didn’t just meet expectations - it moved beyond them.
Objectives
These are the objectives that anchored our strategy from day one.
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Expand reach through targeted, high-alignment podcasts
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Drive trackable website visits and conversions
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Improve CPM efficiency and maximize impressions
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Identify top-performing segments for long-term scaling
Monthly Spotlight & Featured Podcasts
A month-by-month look at where AshwaMag showed up and the standout placements that helped carry the message forward.
February Spotlight:
TED Health
AshwaMag’s message landed inside TED Health, with additional support from How to Be a Better Human and The Everygirl Podcast - a strong start anchored in high-trust storytelling.
March Spotlight:
Cat & Nat Unfiltered
A deeply aligned feature on Cat & Nat Unfiltered, paired with appearances on The Overwhelmed Brain and Mindful in Minutes Meditation to reach an emotionally engaged audience.
April Spotlight:
Morning Meditation for Women
A hero moment on Morning Meditation for Women, and placements across Kelly Corrigan Wonders, For the Love with Jen Hatmaker, From the Heart with Rachel Brathen, and Humble Brag.
May Spotlight:
No Filter with Zack Peter
May delivered a breakout feature on No Filter with Zack Peter, alongside Humble Brag, The Sabrina Zohar Show, and The Overwhelmed Brain- a month stacked with high-performing shows.
Services & Deliverables
These are the services and deliverables outlined in our agreement - everything AshwaMag received throughout the partnership.
Services
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Development and implementation of monthly advertising strategies
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Curated podcast selection and recommendations
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Scheduling of host-read ad placements (up to six per month)
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Full campaign execution and management
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Performance tracking, analysis, and reporting
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Continuous optimization based on real-time data
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Deliverables
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Detailed performance reports and insights
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Finalized host-read ad scripts
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Comprehensive media plans with podcast selections
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A full list of recommended shows and targeted segments, complete with rationale
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Periodic performance reports throughout the engagement
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Quarterly strategic reviews and recommendations
Campaign Performance Summary
904K+ Impressions Delivered
Exceeded the projection of 755K by 20%, increasing brand reach without increasing spend.
CPM Reduced to $19.50
Dropped from the expected $27.03—representing a 28% improvement and outperforming industry standards, with CPMs as low as $8.35 on top shows.
Significant Business Growth
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54% increase in website visits
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17% increase in new customers
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22% increase in orders fulfilled
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53 discount codes redeemed (with many more untracked conversions)
Strong Revenue Signals
Early months alone showed +761 incremental orders versus the previous period, with an effective CPA of $19.86—far better than the category average of $45–$65.